SPECIALTY · BEAUTY · WELLNESS · FITNESS

Wellness marketing that turns interest into membership.

For fitness studios, yoga & pilates, gyms, med-spas, aesthetic clinics, DTC wellness brands, supplement companies, and lifestyle businesses. Trial-to-member conversion, subscription retention, and brand building that actually drives revenue.

Book a wellness audit →See wellness cases
COMMON DIAGNOSES

Sound familiar?

Dx.01

Trial users don't convert to members

Free trials fill up. 30–40% convert to paid. Best-in-class hits 60%+. Trial flow is usually the fix.

Dx.02

Member churn above 6% monthly

Bleeding more members than acquiring. Every acquisition campaign is running to fill a leaky bucket.

Dx.03

DTC wellness subscription churn spiking

Month 2 is the killer. Without proper onboarding and value reinforcement, subscribers bail before forming the habit.

Dx.04

Medspa bookings plateau

Aesthetic treatments need ongoing education, trust, and price signaling. Most clinic sites fail at all three.

Dx.05

Meta ads fatigue fast

Same creative, same audiences, eroding ROAS. Need systematic creative testing + audience refresh.

Dx.06

Influencer spend with no tracking

Paying creators, no idea what's working. Needs UTM discipline, coupon codes, and post-purchase attribution.

THE WELLNESS PLAYBOOK

What we actually ship.

01

Trial-to-member flow redesign

Welcome sequence, first-class reminder, community onboarding, trial-end offer, founder-signed invitation. The compound effect adds 15–30% to conversion.

TREATMENT
02

Retention & anti-churn automation

Usage-based nudges, pause offers instead of cancel, win-back campaigns, community engagement prompts.

TREATMENT
03

Before/after content + visual proof

For medspas and aesthetic clinics, visual proof is the single most important conversion lever. We build the content engine.

TREATMENT
04

Creative testing framework for paid social

4 creative tests per week, winners get scaled, losers get retired. Organized ad library, performance reporting per creative concept.

TREATMENT
05

Subscription & membership product design

Pricing tiers, commitment terms, pause/cancel UX, loyalty rewards. The product itself is a marketing lever.

TREATMENT
06

Influencer program with attribution

Creator sourcing, brief templates, UTM/coupon tracking, post-performance analysis, repeat-partner decisions.

TREATMENT
WELLNESS FAQ

Common questions from founders & operators.

01
Do you work with studios and DTC brands differently?
Yes. Studios are local retention businesses (trial conversion + churn management). DTC is subscription economics + brand building + retention. Different playbooks, same CRO discipline.
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02
Can you help with Meta ads after iOS 14 killed attribution?
Yes. Server-side CAPI, blended MMM (marketing mix modeling) for larger spenders, first-party data enrichment, and disciplined post-purchase surveys. Attribution isn't dead — it just requires more work.
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03
Can you help with med-spa compliance?
Yes — FDA rules around before/after imagery, state medical board restrictions on testimonials, ACCC Australian aesthetic advertising standards. We work with medical professionals on your team to keep claims defensible.
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Ready for a wellness audit?

Your trial flow, your retention, your paid mix. Three priorities to grow members or subscribers.

Book a free wellness audit →