SPECIALTY · SALONS

Salon marketing that fills the chair, every hour.

Hair salons, nail bars, barbershops, med-spas, lash studios, brow bars. Online booking growth, retention programs, reviews that outrank competitors — for single-location and multi-location chains.

Book a salon audit →See salon cases
COMMON DIAGNOSES

Sound familiar?

Dx.01

Gaps in the booking schedule

Weekday mornings and weekend evenings bleed revenue. Targeted offers and Google Ads fill them.

Dx.02

Low repeat-visit rate

First-timers book once, never rebook. Usually a post-visit communication and retention gap.

Dx.03

Invisible in "near me" searches

Competitors dominate the map pack. Your GBP isn't optimized, photos are sparse, review velocity is slow.

Dx.04

Instagram engagement, zero bookings

Followers grow, chair stays empty. Social without a funnel is vanity.

Dx.05

New stylist ramp-up too slow

New hires take 6+ months to fill their book. A marketing system can halve that.

Dx.06

Product revenue underperforms

Retail sells at 40%+ margin. Most salons leave this money on the counter. Merchandising + email fixes it fast.

THE SALON PLAYBOOK

What we actually ship.

01

Online booking widget optimization

Boulevard, Vagaro, Booker, Fresha, Timely (AU) — configured for highest booking completion rate, with service clarity and stylist selection UX.

TREATMENT
02

Google Business Profile domination

Service menu, categories, photo grid, post cadence, Q&A — optimized for every category you serve.

TREATMENT
03

Review velocity program

Post-appointment automated request flows, response playbooks, reputation-monitoring, photo review incentives.

TREATMENT
04

Retention & rebooking automation

SMS + email nudges at optimal rebook timing, loyalty programs that actually get used, birthday / anniversary offers.

TREATMENT
05

Instagram + TikTok that books

Content pillars, before/after reels, stylist spotlights, linked-in-bio booking flow, shoppable product links.

TREATMENT
06

Meta ads for new-client acquisition

First-visit offers, stylist-spotlight campaigns, geo-targeted to the 3-mile radius that actually drives bookings.

TREATMENT
SALON FAQ

Common questions from salon owners.

01
What size salon justifies an agency?
Typically 4+ chairs or $500k+ annual revenue. Below that, focused DIY on GBP + reviews + Instagram is usually more cost-effective.
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02
Do you work with multi-location chains?
Yes — one of our specialties. We build location-template systems that scale across 5, 20, or 50 units with per-location optimization.
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03
Can you grow retail product sales?
Yes. Retail growth is often the fastest margin win for established salons — email flows, in-chair merchandising, post-visit product recommendations, subscription refill programs.
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Ready for a salon audit?

Your booking system, your GBP, your social. Three priority moves to lift bookings.

Book a free salon audit →