Personal injury, family, criminal, immigration, commercial, and boutique practices. High-intent lead generation in the most expensive CPC category on Google — done ethically, done measurably.
Legal marketing is uniquely expensive and uniquely regulated. These are the patterns we fix.
Paying $150–$500 per click for "personal injury lawyer [city]" and not enough signed cases to justify it. Always fixable with account discipline.
Intake process leaks. Response time lags. No call-tracking to show which campaigns drive quality.
Local Service Ads + GBP + local SEO is the 2026 trifecta for most practice areas. Competitors dominate; you're nowhere.
Thin, generic, or duplicate content across practice areas. Google's E-E-A-T standards hit legal sites hard.
Superlatives, guarantees, or comparative claims that could trigger bar discipline. We know the rules; most agencies don't.
For PI and immigration especially, non-English speakers are a massive underserved market. Huge ROI when done right.
Built for the compliance complexity and economics of legal marketing.
Proper account structure, call-only campaigns for PI/criminal, landing pages per practice area, call tracking tied to case outcomes.
LSA Google-screened verification, review velocity, bid management, geo-targeting. For most PA's, this is the highest-ROI channel.
Attorney-authored, E-E-A-T-compliant practice area pages with schema markup, FAQ blocks, and genuine legal depth.
Clio Grow, Lawmatics, or your intake software — connected, scripted, tracked. Response-time SLAs that meaningfully improve signed-case rate.
Google reviews, Avvo, Martindale, Lawyers.com — monitored, responded to, and proactively grown through automated request flows.
Video creative for injury/accident awareness campaigns, retargeting down to consultation booking.
Your site, your ad accounts, your intake. Thirty minutes. Three priority opportunities.
Book a free law firm audit →