SPECIALTY · HOSPITALITY & HOTELS

Hospitality marketing that drives direct bookings, not OTA dependency.

Hotels, resorts, boutique properties, short-term rental operators, restaurants, tourism experiences. Win back the margin Booking.com, Expedia, and Airbnb keep eating.

Book a hospitality audit →See hospitality cases
COMMON DIAGNOSES

Sound familiar?

Hospitality operators share a set of painful patterns. Here's what we fix.

Dx.01

OTA commissions eating margin

15–25% of room revenue gone to Booking.com and Expedia. The direct-booking shift needs deliberate strategy, not wishful thinking.

Dx.02

Brand searches go to OTAs first

People search your hotel name — and the OTA's paid ad outranks your own site. Brand defense campaigns fix this in a week.

Dx.03

Weak off-season demand

Summer fills itself. Shoulder season and off-season bleed cash. Targeted campaigns + package bundling + repeat-guest programs are the fix.

Dx.04

Booking engine with 60%+ abandonment

Your BE works, barely. Rate parity issues, confusing upsells, missing trust signals. Typical recoverable lift: 20–40%.

Dx.05

No first-party data strategy

Guest data lives in the PMS and dies there. No email list growth, no segmented campaigns, no loyalty engine.

Dx.06

Generic imagery & weak storytelling

Your site looks like every other hotel's. In a distinctive-experience economy, generic imagery repels the guests you actually want.

THE HOSPITALITY PLAYBOOK

What we actually ship.

01

Direct-booking brand defense

Bid on your hotel name in Google Ads so OTAs can't outrank you. Usually pays back in days.

TREATMENT
02

Booking engine UX & rate parity

SiteMinder, Cloudbeds, SynXis — optimized with trust signals, clear cancellation, upsell discipline, mobile-first flow.

TREATMENT
03

Package bundling for shoulder season

Weekend-getaway packages, dining credits, spa bundles, local-experience tie-ins — demand-shaping for off-peak fill.

TREATMENT
04

First-party data & loyalty

Email list growth, segmented campaigns, loyalty program design, direct-booking incentives that beat OTA rates.

TREATMENT
05

Local & destination SEO

"[Destination] hotels", "[city] boutique hotel", "weekend getaway [area]" — content that ranks and converts.

TREATMENT
06

Meta, TikTok & Pinterest visual campaigns

Hospitality is visual. We invest in creative that makes people book — not generic stock-photo ads.

TREATMENT
HOSPITALITY FAQ

Common questions from hotel GMs & owners.

01
Can you realistically reduce OTA dependency?
Yes — realistic target is reducing OTA share from 60–70% to 40–50% within 12 months. You don't eliminate OTAs (they provide discovery); you reclaim the margin on guests who would have booked you directly if it were easier.
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02
Do you work with boutique independents or only chains?
Independents are our favorite. Chains have built-in brand equity and corporate marketing teams. Independents need every advantage they can get — which is exactly where we make the most difference.
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03
Can you help with Google Hotel Ads and metasearch?
Yes. Google Hotel Ads, Trivago, Kayak, TripAdvisor metasearch — commission-based or CPC bidding strategies, integration via Koddi, Triptease, or direct.
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Ready for a hospitality audit?

Your site, your booking engine, your OTA mix. Three priority moves.

Book a free hospitality audit →