SPECIALTY · HEALTHCARE & DENTAL

Healthcare marketing that grows patient bookings without the ethical corner-cutting.

For dental practices, medical clinics, specialty groups, DSOs, and allied health providers. HIPAA-aware processes, E-E-A-T-compliant content, growth you can sustain over decades.

Book a healthcare audit →See healthcare cases
COMMON DIAGNOSES

Sound familiar?

Patient acquisition has its own set of patterns. These are the ones we solve.

Dx.01

New-patient volume declining

Existing patients age out. New ones don't replace. Usually a visibility and reputation problem, not a service problem.

Dx.02

Low online review count vs competitors

Competitors have 500+ Google reviews. You have 40. Measurable gap = measurable revenue gap.

Dx.03

Google "YMYL" updates tanked your rankings

Your Money or Your Life content (health, legal, financial) gets extra scrutiny from Google. Most sites fail basic E-E-A-T.

Dx.04

No online booking or abandoned too often

No booking widget = hanging up after hours. Clunky booking = 60%+ abandonment. Both are solvable quickly.

Dx.05

Insurance-focused copy that repels cash patients

Leading with insurance acceptance suggests low-end positioning. We reposition for the practice you want.

Dx.06

Multi-location visibility inconsistent

One location ranks great. The rest are invisible. Citation consistency and per-location GBP management is usually missing.

THE HEALTHCARE PLAYBOOK

What we actually ship.

Compliance-aware, ethics-first, measurably growth-focused.

01

Google Business Profile optimization per location

Categories, services, photos, Q&A, weekly posts, review responses — for every location individually.

TREATMENT
02

Review velocity program

Automated request flows post-appointment, response playbooks, crisis management for the occasional negative review.

TREATMENT
03

E-E-A-T content rebuild

Named practitioner authorship, medical reviewer bylines, NPI and credentials displayed, schema markup for healthcare entities.

TREATMENT
04

Booking system UX optimization

NexHealth, Dentrix Ascend, Zocdoc, HealthEngine (AU) — optimized for highest booking completion rate.

TREATMENT
05

Service-specific landing pages

Dedicated pages for implants, Invisalign, cosmetic procedures, specialist services — each optimized for local commercial intent.

TREATMENT
06

Meta & Google paid with HIPAA considerations

Privacy-compliant pixel deployment, condition-aware audience targeting, no targeting based on PHI.

TREATMENT
PLATFORMS & TOOLS

Fluent in the healthcare stack.

Dentrix / Dentrix Ascend
Open Dental
Eaglesoft
NexHealth
Weave
Solutionreach
Podium
Birdeye
Zocdoc
HealthEngine (AU)
Epic / Cerner
GBP + Local SEO
HEALTHCARE FAQ

Common questions from practice owners & DSOs.

01
How do you handle HIPAA compliance in marketing?
Privacy-compliant tag deployment, no tracking of PHI on patient portal pages, consent-first review request flows, and BAAs with every tech vendor that touches patient data. We follow the 2023 OCR guidance on tracking technologies closely.
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02
Do you work with single-location practices?
Yes. Local SEO + review velocity + GBP optimization scales perfectly for single-location clinics. Paid media may or may not make sense depending on patient economics.
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03
Can you integrate with our practice management software?
Yes — for patient communication, review requests, and appointment-based automation. We work with Dentrix, Open Dental, Eaglesoft (dental) and Epic/Cerner/Athena (medical) via Weave, NexHealth, or native integrations.
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04
Will you write the medical content yourself?
We have medically-credentialed writers for clinical content, and we always have named practitioners from your practice review and approve anything published in their specialty. Google rewards genuine expertise, not ghostwritten slop.
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Ready for a healthcare-specific audit?

Your practice site, your GBP, your review program. Three opportunities, ranked by impact.

Book a free healthcare audit →