SPECIALTY · AUTOMOTIVE

Automotive marketing that drives test drives and service lanes.

For new & used car dealerships, service centers, parts retailers, and aftermarket specialists. Inventory-aware SEO, intent-matched paid, service retention campaigns.

Book an automotive audit →See automotive cases
COMMON DIAGNOSES

Sound familiar?

Dealerships face unique challenges. Here's what we commonly fix.

Dx.01

Third-party lead providers inflate costs

Paying per lead to Cars.com / CarsGuide / Autotrader but close rate is terrible. Own-channel lead-gen rebuild needed.

Dx.02

Vehicle inventory pages don't rank

Your SRP/VDP pages should dominate local "[year] [make] [model] [city]" searches. Usually they're invisible due to weak schema and bad URL structure.

Dx.03

Service department under-marketed

New-car margins are thin. Service margins are fat. Most dealers barely market the department that prints money.

Dx.04

Meta/Google ads not tied to inventory

Running ads for vehicles you don't have. Bleeding budget on clicks that go to "sold" listings.

Dx.05

No behavioral remarketing

Someone views a specific vehicle for 5 minutes. Then gets generic remarketing ads. Huge opportunity missed.

Dx.06

OEM co-op dollars unclaimed

Most OEMs offer co-op funds for digital marketing that go unused because the paperwork is complicated. We navigate it.

THE AUTOMOTIVE PLAYBOOK

What we actually ship.

01

Inventory feed integration

Google Vehicle Ads, Meta Dynamic Ads, Microsoft Merchant Center — all wired to your DMS feed so ads pause when vehicles sell.

TREATMENT
02

VDP optimization & schema

Vehicle schema markup, faster page speed, clearer pricing, stronger CTAs, financing widget prominence.

TREATMENT
03

Service department marketing

Service offer campaigns, recall retention, lost-customer win-back, tire season promotions — the playbook that turns service into a growth center.

TREATMENT
04

Local SEO for dealerships

Multi-location GBP management, new/used/service sub-profiles, review velocity per department.

TREATMENT
05

OEM co-op navigation

We handle the paperwork, pre-approval submissions, and compliant creative to claim the co-op funds your OEM owes you.

TREATMENT
06

CRM & BDC integration

VinSolutions, DealerSocket, HubSpot — connected for proper attribution and lead scoring.

TREATMENT
AUTOMOTIVE FAQ

Common questions from GMs and dealer principals.

01
Can you help us reduce dependence on Cars.com / Autotrader?
Yes, usually within 6–12 months. We rebuild your owned channels (SEO, paid search, social) so third-party lead costs become optional, not essential. Most clients cut third-party spend 40–70% within a year.
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02
Do you work with franchise or independent dealers?
Both. Franchise has the OEM co-op advantage and stricter brand guidelines. Independent has more creative flexibility but no co-op dollars. Different playbooks, same discipline.
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03
What's your experience with EV marketing?
Growing category with unique education requirements. We've built EV-specific content, charger-search campaigns, and incentive-eligibility tools for multiple dealers transitioning their inventory.
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Ready for an automotive audit?

Your site, your ad accounts, your DMS integration. Three priorities.

Book a free dealership audit →